VALIMOR® was born from a deep fascination with Gothic art and traditional craftsmanship. Founded by designer Raymond Jones in 2018, the brand explores the possibilities at the intersection of historical symbolism, contemporary watchmaking and personal style through a distinctive and original design language. From the outset, VALIMOR has created with an international perspective, unconstrained by the conventions of any single market or established aesthetic.

The name VALIMOR brings together VALIant (courage) and arMOR (armour). At its heart lies a simple yet resolute belief: life is a battle.

We may not be born warriors, but each of us must face battles of our own. Every VALIMOR timepiece embodies the courage to face challenge, the resilience to move through adversity and the will to keep moving forward.

Every VALIMOR timepiece begins with a blank page. From the contours of the case and the textures of its materials to structural durability and the way it feels on the wrist, every detail is developed around the overall character of the piece.

The pace of creation is not dictated by the market, but by the work itself. For VALIMOR, true value is not defined by a price tag. It lies in original thought, enduring quality and details that continue to reward close attention over time. We take the time each piece requires, until it is truly worthy of being worn and collected for years to come.

VALIMOR took shape through close collaboration between Hong Kong and Taiwan and made its international debut on the U.S.-based Kickstarter platform in 2018. In 2021, the brand began collaborating with a Japanese partner, bringing another perspective to VALIMOR’s design thinking and international development. The VALIMOR brand and its timepiece designs have been granted design patent protection in the United Kingdom and across all 27 member states of the European Union.

Each VALIMOR creation is produced in limited numbers, preserving the rarity of its design and lending greater personal meaning to every moment on the wrist. It is made for those who value originality, considered detail and distinct character—those who look beyond fleeting trends and choose pieces that genuinely resonate with them.

We do not seek to be everywhere. We only hope that each piece ultimately finds its way into the hands of someone who truly understands it.